Client-Attracting Websites:

Turn Your Travel Agent Website into Your Ultimate Sales Machine




With the Right Words, Your Website Can Be Your Most Powerful Sales Tool.


In this session with travel agent copywriter Emily Matras, you’ll learn cutting-edge strategies that will ensure your website is optimized for conversions, turning your web visitors into solid travel leads.


Whether you’re looking to tune up your current website, or don’t even have a website (yet!), this session will give you actionable copy strategies that will make writing your web copy practically painless—so you can implement website changes A.S.A.P. and get those travel consultation requests rolling in.

Get ready to discover:
- The #1 mistake travel agents are making on their websites … and why most agents’ sites all sound the same
- What every website page needs to convert your web visitors into real, live travel leads
- The easy fix to ensure your website is focusing on your ideal clients (and not just you!)




Emily Matras is the owner of Bon Vivant Copy, a copywriting and content marketing studio that helps travel professionals create profitable, sustainable businesses. She shows travel pros how to write their way to more (and better!) travel clients through the psychology of selling. With a background in marketing, journalism, and travel, Emily brings an expert perspective on how to stand out in the travel industry today.

Since founding Bon Vivant Copy in 2015, she’s shared her marketing know-how with hundreds of travel pros on global stages and through trusted industry media and organizations like Travel Weekly, The Travel Institute, CCRA, and TRO SMITH.